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Spotify announced that it will begin labeling certain artist accounts that aren't real people. The new AI Persona badge will add a level of transparency to music profiles that present themselves as human despite being generative AI creations. Accounts can declare themselves to be AI Personas beginning August 11 via the Spotify for Artists portal. Spotify will also use a mix of human checks and AI-powered reviews to apply a Likely AI Persona badge to artists it believes aren't real. The account is will be alerted if the tag is applied, and artists will have an appeal process if they receive the badge erroneously.